Co-op versus retailer-focused

Big R Stores

Just how cooperative can vendors be in a cooperative advertising program? Not very. These programs are, in a word: limiting. They’re created by the vendor, for the vendor with only a courtesy tag for you. Expect more, it’s out there.

A client-focused program is liberating. It puts you in control of what you say and how you say it – and who pays for what. Oh, you’ve tried it and no-sale! Okay, all I have to say is: ours work – check the references.

This client used to spend a lot their own money advertising what they sell, but not anymore. Thanks to careful planning and execution, vendors – mixed with co-op funds – support nearly all ad costs and their co-op reimbursements have quadrupled in 2006 over 2005. Let us build one for you.